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Enterprise AI Analysis: ChatGPT versus humans in judging discriminatory scenarios: experimental evidence from a Japanese context

Enterprise AI Analysis

ChatGPT versus humans in judging discriminatory scenarios: experimental evidence from a Japanese context

Detecting and addressing discrimination is one of the most crucial ways for ethnic and sexual minorities and women to fully integrate into the society. However, humans often fail to correctly judge what constitutes discrimination. The recent rapid development of artificial intelligence (AI) based on large language models (LLMs) has shown promise in assisting with this task, although its performance is understudied. This study investigates how humans and LLM-based AI, such as OpenAI’s ChatGPT, detect the concept of ‘discrimination’ and how their representation differs. Specifically, surveys were conducted asking humans (Japanese respondents) and ChatGPT (GPT-4) to evaluate the degree of discrimination in hypothetical unequal treatment scenarios presented to them. The scenarios varied in terms of targets, including their ethnicity, gender, and sexuality, and types of discrimination, such as those based on tastes, stereotypes, and statistics. The results show that ChatGPT generally classifies the scenarios as more discriminatory than humans do. However, ChatGPT also shares a tendency with humans to be more tolerant of unequal treatment based on ethnicity and gender compared to sexuality, and it is less likely to detect statistical discrimination than taste- or stereotype-based discrimination. Although LLM-based AI presents a potential tool for addressing discrimination and can offer temporary solutions, it may not fully capture all types of discrimination.

Executive Impact: Key Findings at a Glance

Understand the critical performance differences and shared biases between AI and human judgment in detecting discrimination.

1.075 Avg. Higher Discrimination Rating by ChatGPT
4,000 Human Respondents Surveyed
4,000 ChatGPT Sessions Evaluated

Deep Analysis & Enterprise Applications

Select a topic to dive deeper, then explore the specific findings from the research, rebuilt as interactive, enterprise-focused modules.

AI Fairness
Discrimination Mechanisms
LLM Performance
Cultural Context (Japan)

This research critically examines the fairness of Large Language Models (LLMs) like ChatGPT in detecting discriminatory scenarios. It reveals that while AI tends to judge scenarios as more discriminatory overall, it may still exhibit similar biases to humans in distinguishing between different types and targets of discrimination. This highlights the ongoing challenge of achieving true algorithmic fairness, especially when AI models are trained on human-generated data.

The study investigates how both humans and ChatGPT perceive discrimination arising from different mechanisms: taste-based, stereotype-based, statistical, and customer needs. A key finding is that both humans and AI are less likely to detect statistical discrimination compared to taste or stereotype-based scenarios, indicating a shared blind spot. This has significant implications for how AI might be used to enforce anti-discrimination policies, potentially overlooking subtle forms of bias.

GPT-4, as tested in this study, generally sets a stricter standard for what constitutes discrimination compared to human respondents. However, its performance is not uniform across all contexts. For instance, it shows greater tolerance for unequal treatment based on ethnicity and gender than sexuality, mirroring human tendencies. This nuanced performance suggests LLMs can be a valuable tool but require careful validation and oversight in sensitive applications.

The study was conducted in a Japanese context, with human respondents from Japan. This allows for an examination of how cultural factors might influence perceptions of discrimination and how LLMs interact with these specific biases. While the study suggests generalizable patterns, it also notes that local cultural nuances, such as attitudes towards university reputation, might not be fully captured by a globally trained AI model, necessitating contextual adaptation for enterprise AI deployments.

1.075 ChatGPT's Stricter Discrimination Judgement (vs. Human Avg.)

ChatGPT consistently rated hypothetical scenarios as significantly more discriminatory than human respondents. The estimated coefficient for ChatGPT's dummy variable was 1.075 points higher on a 6-point scale, indicating a stricter judgment standard.

Perceived Discrimination Severity by Mechanism (Least to Most)

Customer Needs
Statistical Performance Assessments
Stereotypic Performance Assessments
Taste-Based Discrimination

LLM vs. Human Sensitivity to Discrimination Target

Target Attribute ChatGPT Sensitivity (Effect Size g) Human Sensitivity (Effect Size g)
Sexuality
  • Highest (1.857)
  • High (0.390)
Gender
  • High (1.547)
  • Moderate (0.144)
Nationality
  • High (1.363)
  • Moderate (0.267)
Education
  • Lowest
  • Lowest

The Enduring Challenge of Bias Preservation in AI

While LLMs like ChatGPT offer a potent tool against discrimination, their reliance on vast datasets derived from human activities means they inherently learn and can perpetuate existing societal biases. This study underscores that AI, despite its stricter overall judgments, still mirrors human tendencies in *which* types of discrimination are less readily detected.

Implication: Enterprises deploying AI for fairness and detection tasks must acknowledge this 'bias-preserving' nature. Continuous refinement, diverse data, and human-in-the-loop oversight are crucial to ensure AI truly mitigates, rather than merely reflects, entrenched biases, especially regarding statistical discrimination and certain target groups like ethnicity and gender, where human tolerance is higher.

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Your AI Implementation Roadmap

A strategic phased approach to integrate AI and address critical fairness challenges in your organization.

Phase 1: Initial Assessment & Data Preparation

Conduct a thorough audit of existing systems and data sources to identify potential biases. Develop a robust data governance strategy for training LLMs.

Phase 2: LLM Integration & Baseline Testing

Integrate LLM-based AI solutions into your workflow. Establish baseline performance metrics for discrimination detection against human benchmarks.

Phase 3: Bias Mitigation & Custom Training

Implement targeted bias mitigation strategies. Fine-tune LLMs with culturally relevant and diverse datasets, focusing on identified blind spots.

Phase 4: Continuous Monitoring & Human Oversight

Set up continuous monitoring for AI outputs. Establish a human-in-the-loop system for reviewing ambiguous cases and adapting models to evolving ethical standards.

Phase 5: Policy Integration & Stakeholder Education

Align AI deployment with internal and external anti-discrimination policies. Educate stakeholders on AI capabilities and limitations to foster trust and effective utilization.

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